ARTIFACT: The Tudor City Taxi Top

Today's artifact is a circa-1999 taxicab sign ‒ a subgenre of outdoor advertising known in the trade as a 'taxi top' ‒ promoting Continental Airlines. At the time, the carrier had just launched a new ad campaign built around the slogan Work Hard, Fly Right.

The droll copy for the taxi top ads was specifically focused on the airline's nonstop destinations. Above and below, some examples.


And lastly, the reason for this post, from the collection of Brian Thompson: