Once the land was acquired ‒ save for a few hold-out rowhouses ‒ the French Company slapped up signs heralding what was to come, the very first advertising for the enclave. Some examples, below.
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North side of 41st Street, future home of the Hotel Tudor and Essex House. |
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West side of Prospect Place, far-off-in-the-future home of No. 2, Tudor Gardens. |
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South side of 43rd Street, future home of The Hermitage |
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South side of 42nd Street, future home of The Woodstock. Church of the Covenant, far right. |
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