Once the land was acquired ‒ save for a few hold-out rowhouses ‒ the French Company slapped up signs heralding what was to come, the very first advertising for the enclave. Some examples, below.
North side of 41st Street, future home of the Hotel Tudor and Essex House. |
West side of Prospect Place, far-off-in-the-future home of No. 2, Tudor Gardens. |
South side of 43rd Street, future home of The Hermitage |
South side of 42nd Street, future home of The Woodstock. Church of the Covenant, far right. |
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