VIDEO INTERLUDE: Robert Pattinson and the Tudor City Sign

Yesteryear heartthrob Robert Pattinson ‒ of Twilight fame ‒ poses in front of the Tudor City sign in this 2013 ad campaign for the launch of Dior Homme Eau for Men fragrance, partially shot on Prospect Tower's scenic rooftop.

No expense was spared on the ad campaign. Led Zeppelin supplied the music, Romain Gavras directed the video, and Nan Goldin took the pictures shown here.

See the steamy promotional video here.

The print ad. Just being in Tudor City makes everyone smell better.